The Land Collective is an award-winning commercial awareness and career development platform which aims to engage more young people with the built environment sector.
Our work champions the voice of young people who are interested in this dynamic sector through a range of channels which include articles, media, research, and events.
We focus on breaking down difficult concepts into more digestible content to share and engage with young people, to highlight the sector as a viable career option and an important aspect of our society.
We are a hub of current students and recent graduates from a range of different cultural and educational backgrounds which include law, construction, politics, economics, and planning.
There are little to no free industry platforms available to young people that want to learn more about the sector. Many industry platforms are subscription-based, which generally isn’t suitable for those just starting their careers or curious about the industry. Membership costs and events also tend to be very expensive for those starting their careers or just exploring options.
Following research carried out by The Land Collective in 2019, 84% of young people (16-25) were not aware of the range of career opportunities across the industry and a further 91% of 16-18 year olds from state schools have never come into contact with built environment professionals at school or college via careers services.
To combat these issues surrounding diversity, inclusion social mobility and awareness – our organisation creates free, accessible, enriching content and events focussing the built environment industry.
For an sector that impacts our day to day lives so strongly, the built environment is still considered by many to be a ‘secret’ and ‘misunderstood’ sector.
With negative sterotypes and misconceptions about the sector still rife at an early age and concerns in the sector surrounding diversity and inclusion, we are an organisation that want to help move things forward.